Custom Attributes, Metafields & Templates Built for Shopify Brands
Shopify’s built-in metafields are powerful but not enough for growing brands. MerchPIM makes it easy to create reusable attributes, apply templates, and enforce structure at scale, all without technical setup.
Shopify Metafields Weren’t Built for Growing Brands
Your team updates product details every week. You’ve got 1,000+ SKUs live across collections. But Shopify gives you…
- No templates to speed things up
- No required fields to prevent mistakes
- No structure to keep things consistent
So every product update turns into a manual task. Someone forgot a field? Filters break. Pages look empty. Customers bounce.
You can’t scale a brand on copy-paste and crossed fingers.
Every missed field breaks filters. Every mismatch confuses your customers. Soon, your collection pages look half-empty, SEO takes a hit, and your team’s stuck fixing the same mistakes again and again.
Shopify wasn’t built for structured catalog control at scale. But MerchPIM is.
Custom Attributes That Scale; Fully Shopify Native
Create Unlimited Custom Attributes
Need “Material,” “Warranty,” or “Care Instructions”? MerchPIM lets you define unlimited custom fields, no hacks, no naming restrictions, no format headaches. Just clean, structured data tailored to your brand, in your own words.
Attribute Templates by Product Type
Stop setting up the same fields over and over. Create reusable templates for categories like Clothing, Electronics, or Accessories with required fields, dropdowns, validations, and field types baked in: one template, infinite consistency.
Bulk Edit & Validate in Seconds
Update 10 products or 10,000 with zero chaos. MerchPIM’s bulk tools apply attributes across SKUs and enforce required fields and validation rules before anything goes live. Say goodbye to broken filters and inconsistent listings.
Shopify-Native Metafields, Synced Instantly
No exports. No workarounds. Every attribute is stored as a real Shopify metafield, with complete control over the namespace and key, synced instantly via the Admin and Storefront APIs. Your storefront always stays clean, current, and compliant.
Auto-Assign Templates to Products
Creating a new product? MerchPIM automatically detects its type or collection and applies the right template, eliminating the chaos. You can override it manually when needed, but for 90% of your catalog, attributes simply appear correctly, completely, and ready to go.
Preview Templates Before Applying
Test your attribute templates on sample products before rolling them out. See exactly how each field appears, validate dropdowns and required rules, and fix issues early so you launch with confidence and zero risk to live data.
The Rollback Button Every Brand Needs
How Shopify Brands Use MerchPIM for Attributes & Metafields
From seasonal drops to full catalog cleanups, MerchPIM keeps your product data structured, validated, and launch-ready at any scale.
Still Deciding if MerchPIM is for Your Brand?
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